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MAURO GRIFONI
is the founder, in 1992, of the MAURO GRIFONI enterprise. Today, he acts as Creative Director for the men's collection.
A pragmatic dreamer, and a true self-made man, Mario turns his curiosity, his experimental drive, and his love for traditional craft into the fuel of an unstoppable creative evolution. This is the reason of his success.
The story begins with a shirt: Mauro Grifoni makes his own pattern on paper, paying attention to every single detail.
Before anybody else, he adopts needle machines, used to make coats, to produce shirts, putting the iconic AMF stitch on collars and cuffs. He thus ignites a new trend, and many others follow.
He learns tailoring from seasoned tailors, and shoemaking from seasoned cobblers, while experimenting new treatments such as cold dyeing on cashmere knits.
A true pioneer, he creates a new style, classic at the core yet nonchalant in the spirit.
Mauro Grifoni feeds his creativity with constant stimuli, and endless travels.
He fuses his own Italian experience with the radical approach to fashion of his beloved Japan, thus creating an unexpected mix.
It's in Japan, by the way, that he became acquainted with the premium denim culture and the vintage indigo canvases made on old American looms. The idea spawned the successful M.GRIFONI DENIM line.
A brave champion of the Made in Italy, Mauro Grifoni offers his valuable consultancy to the best Italian fabric-makers. He strongly believes in Italian craftsmanship, and this is why he wants to preserve it while exporting it worldwide.
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ILARIA SESSO
together with business partners Mauro Grifoni and Andrea Breda, is the co-owner of the Mauro Grifoni enterprise. Since its launch in 1997, she's been Creative Director for the women's collection.
Born in Vicenza from a family of entrepreneurs, Ilaria mixes business acumen with an acute sensibility for the zeitgeist.
After graduating in Marketing and Public Relations at Iulm in Milan, and a Foreign Languages master degree at UCSB in Santa Barbara (California), Ilaria decided to prove herself with style and business. Her working relation with Mauro, made of sodality and endless stimuli, grew organically into the first Mauro Grifoni collection. The couple's vision, at once peculiar and fresh, has been immediately and widely successful.
A woman of great instinct and subtle fashion sensibility, a lover of details with a severe sense of self-criticism, Ilaria always catches the trends in the air, preceding and interpreting them in a personal way. Feminine, authoritarian, and competitive, she is the embodiment of the Grifoni woman.
The MAURO GRIFONI collection reflects both the classic and rock trait which appear to be the extreme opposites of her personality.
Ilaria is the real interpreter of the collection, and this enforces its message.
Always on the move, she lives between Paris, Miami, Ibiza and Malindi. The centre of her business activity, however, remains in Italy, in Caldogno.
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ANDREA BREDA
Andrea Breda is, in 1992, one of the three original founders of the Mauro Grifoni enterprise. He is currently the firm's CEO, and is in charge of all the financial activities of the brand.
Equipped with a noteworthy business acumen, Andrea started out in fashion as a commercial agent, swiftly fine tuning his skills and proclivity for finance.
With the foundation of Manila srl, the society that manages all the Mauro Grifoni collections, he let his business partners Ilaria Sesso and Mauro Grifoni concentrate on product and production, focusing instead on all commercial and administrative aspects. The structure and organization of the firm all stem from his strategies and know-how.
Private and reserved, Andrea Breda nonetheless has a key role in the success and ongoing growth of Mauro Grifoni.
